It is is a new world-class crypto exchange that places an emphasis on security and protection of users’ assets. It has the advantages of a crypto-to-crypto exchange (i.e. fast and good user experience) and also allows users to buy and sell crypto with fiat via a peer-to-peer network. 

The following elements will make for good user experience: 

• speed and intuitive user graphical interface 
• security measures to protect user’s asset 
• transparency of the accounting system for users to see clearly where their money is from 
• organized and responsive customer service and (v) price manipulation prevention of ill-liquid cryptos.