WWF-Australia Launches Service on Blockchain to Track Food Along Supply Chain

WWF-Australia Launches Service on Blockchain to Track Food Along Supply Chain

Food producers will no longer be able to conceal dubious sourcing and production practices

On January 17, 2019, World Wildlife Fund-Australia (WWF-Australia) revealed in the tweet that it would launch a supply chain tool on blockchain. The service will give its clients opportunity to track food items.

The platform is named OpenSC, and it is being jointly developed by WWF-Australia and BCG Digital Ventures – the corporate investment and incubation company, which is a subsidiary of Boston Consulting Group.

Using OpenSC, business will be able to track products they produce, and customers will see the origin and fool life cycle of the products they buy. The platform will give QR codes to items produced by business participating in the initiative. Those codes will then be linked to a blockchain platform, and they will provide consumers with the information about what exactly they buy. Later, the scheme could expand beyond food, e.g. to track palm oil and timber.

Dermot O’Gorman – WWF-Australia CEO – commented on the initiative:

“Through OpenSC, we will have a whole new level of transparency about whether the food we eat is contributing to environmental degradation of habitats and species, as well as social injustice and human rights issues such as slavery.”

Author: Helen Darkhouse

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