Blockchain browser declared about partnership with Dow Jones Media. Dow Jones Media Group (DJMG), one of the most leading international agencies of financial information, has announced about partnership with startup Brave.
As it follows from information of CoinDesk, within the framework of partnership Dow Jones Media Group is going to test the possibilities of blockchain platform Brave for web advertising. For said purpose DJMG is about to give access to premium content of Barron’s MarketWatch for 2 million users of Brave browser. The last one uses BAT tokens which are possible to get for ad view. As it follows from words of Brendan Eikch, the co-founder of Brave, their new model will reunite issuers and clients without endangering the privacy.
The Brave team suggests that the use of new tokens will increase the effectiveness of interactions between advertisers and clients of new browser, and platform itself will upgrade the system of relations on the ad market.