Chinese startups hire woman cheerleaderes

Chinese startups hire woman cheerleaderes

Tech companies in China are hiring woman cheerleaders to boost employees’ moral during the work

In China a new movement for hiring good-looking women to support coders during the work process is getting popular. They are hired to chat up and calm down the stressed out coders. Despite the stereotype that all the programmers are shy and socially awkward, in China it is q uite a popular believe and time spent with attractive girl, could relief their stress.

Chinese women have made great strides in the workplace. The country has the world’s largest number of self-made female billionaires, while many start-ups have women in high-tier roles. But at a time when the United States and other countries are directly confronting the women movement, the inequalities and biases in China are rarely discussed openly and remain firmly entrenched.

Like many other businesses, China’s tech companies are blunt about gender bias in their job ads. Baidu, Alibaba and Tencent have repeatedly published recruitment ads boasting that there are “beautiful girls” working for the companies, according to Human Rights Watch, a New York-based rights observer.

For some start-ups, having a programmer motivator on staff is one of the many perks to attract male coders, a job that is in high demand in China’s booming tech scene.

Source:

https://www.nytimes.com/2018/04/24/business/china-women-technology.html

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