TV-TWO

TV-TWO

TV-TWO

An application for Smart TVs used as the new gateway to linear broadcast combined with a personalized video stream as an additional channel. The technology to orchestrate the new television ecosystem, with direct interactions between users, advertisers and content producers.

Information

ICO Time:
24.02.2018 - 24.03.2018
Ended
Platform:
Ethereum
Restrictions:
Website:
https://tv-two.com
Social networks:

Team

Jan Phillip Hofste
- Co-Founder
Philipp Schulz
- Co-Founder
Nicolas Schnorpfeil
- CFO
Jonas Schmidt
- Head of Business Development
Rodrigo Acosta
- Blockchain Developer
Joschka Kintscher
- Software Engineer and Crypto Investor
Michael Brand
- Back-end developer

Advisors

Tim Wegner
 
Jason Butcher
 
Tom Budd
 
Oliver Laurence
 
Arthur Zubkoff
 
Tobias Schulz
 
Kai Rieke
 
David Ben Kay
- Governing Board of Ethereum (2016)
Simon Cocking
- Editor in Chief at Cryptocoin.News, Advisor. Experience: Mentor & Advisor in 20+ Successful ICOs.
Dave Barton
- Startup & Cryptocurrency copywriter, Supporter.

Description

The current Television Ecosystem is broken. TV networks around the world are abusing their market power as gatekeepers to increase prices for advertisers, lower payouts to content creators and drive up subscription costs for consumers. They actively hinder innovation in content delivery and advertising technology in order to sustain their oligopolistic position and benefits. Many consumers are rightfully frustrated with the state of broadcast television. They enjoy the lean-back nature of a fixed program schedule, but would like to see more premium content personalized to their viewing patterns and interests. At the same time, tech giants like Google, Facebook, Amazon and Netflix are looking to build their walled garden around the television ecosystem, eager to acquire more power through data and access to consumers. TV-TWO offers the community a solution in form of an Open Platform for those who are curious about cutting the cord. This includes:

First, an application for Connected TVs that blends traditional television with a personalized video stream offering premium content at no subscription costs. The video stream can always be opened with just one click of a button. Second, the Token for Television (TTV), an ERC20 token that administers the exchanged value between consumers, content providers and advertisers. We propose a new ecosystem, where the trustless nature of the Ethereum blockchain makes it possible for market participants to interact directly without having to rely on middlemen. Consumers get to watch curated videos while receiving TTV for choosing to see sponsored messages from advertisers. Content creators are rewarded by users with TTV for their quality productions. The Token for Television will be offered to the community in a crowdsale. We will employ the new and improved standard of the Interactive Coin Offering as proposed by Jason Teutsch and Vitalik Buterin in order to guarantee a fairer and more transparent assignment process. The TTV crowdsale is especially relevant for advertisers that are looking for sponsored reach on the Big Screen. At the same time, investors can profit from the Network Utility Expansion Mechanism inherent to our model. Since no additional coins will be issued after the Interactive Coin Offering and each token has the reserved right to show ads to a fixed portion of the TV-TWO user base, each consumer that comes to the platform boosts the value of the token.

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