With Shping, it’s our goal to help consumers make safer, more informed decisions about the products they buy.


ICO Time:
22.01.2018 - 31.01.2018
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Gennady Volchek
- Chief Executive Officer & Founder
Andrei Kucherov
- Chief Technology Officer
Tony Lee
- Chief Marketing Officer
Evgeny Markelov
- Chief Executive Officer Shping Moscow Office
Maria Mcinally
- Customer Service / Account Manager
Nurul Huda Ab Hamid
- ASEAN Corporate Sales Manager Shping Singapore Office
Sasha Xie
- Business Development Manager China
Evgeniy Srednyakov
- Implementation Projects & Business Development Director
Christine Rianne
- Head of Product Recall Data Excellence
John Wesley Salvador
- Senior Developer
Anton Jabchinskij
- Erlang Developer
Maria Arshava
- QA Manager
Ivan Vasliev
- Erlang Developer
Kirill Lyubimov
- Mobile Developer
Dimitri Moryashov
- DevOps Engineer


Jorij Abraham
- Managing Director, Ecommerce Foundation
Lukas Sieber
- Executive Director North America, Greater Zurich Area (GZA)
Leanne Kemp
- Founder & CEO at Everledger
Sergey Sergienko
- CEO of
Adam Posner
- CEO & Founder - The Point of Loyalty


The world loves to shop. Few activities satisfy our most primitive hunter and gatherer instincts as much as the act of shopping for that perfect purchase. Shopping is part of our everyday habits and a popular pastime that generates trillions of dollars for the global economy annually.

The mobile age has irrevocably changed our shopping habits forever. Today, we hunt and gather information in the palm of our hands - searching for information and seeking reviews and approvals before and after we take the product to the checkout counter.

Shping takes this to the next level. This innovative shopper marketing and brand protection platform enhances the path-to- purchase at every stage of the product journey, even after the customer has left the store. The Shping App enables shoppers to scan product barcodes to learn pertinent product information supplied by industry authorities and brands. It also enables consumers to check for authenticity, product recall status and product reviews contributed by other Shping users, all to enable consumers to make smarter, more informed purchase decisions.

Shping platform is an innovative self-service, shopper marketing system. In a similar way that digital advertising platforms are used to in uence sales online, Shping offers the ability for brands and retailers to market to consumers during shopping instances that occur in-store. Yet, unlike advertising platforms, Shping enables brands and retailers to channel their marketing budgets into rewarding the consumer directly for their attention and engagement instead of paying large sums to the media giants. That’s a win for businesses and an even bigger win for the customers who buy their products.

Shping Coins will become the currency that enables brands, retailers and associated organisations to utilise this powerful platform to in uence and reward consumers to make smarter, safer shopping choices.

Shping is on the verge of revolutionising the way we shop. As more and more consumers and organisations discover the bene t of the Shping platform, we see Shping Coin evolving into a desirable, new payment methodology.

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