L-Pesa creates blockchain-based, smart contract loans enabling unbank people across the internet to grow their businesses and become thriving entrepreneur


ICO Time:
18.03.2018 - 10.04.2018
Soft Cap:
50000 USD
Hard Cap:
52000000 USD
China, New Zealand, Russia, South Korea China, South Korea, Russia, New Zealand
Social networks:


Ron Ezra Tuval
- Founder & CEO
Jordan Balindo
- Country Manager, Tanzania
Andrew Langat
- Country Manager, Kenya
Dominic Gichomo
- Country Manager, Uganda
Amitabh Roy
- Project Manager
Angualia Daniel
- Legal Counsel, Uganda
Khaya Maloney
- Operations Manager, South Africa
Bo Henriksen
Desiree Domo
- Copywriter & PR
Jay Silud
- Socially Inclined Content Creator
Malcolm Ngugi
- Legal Counsel, Kenya
Bernard Kipkuri
- Support
Mselem Said
- Director, Tanzania
Leonard Jackson
- Marketing support
Yunia Warioba
- Support, Tanzania
Analisa Mtetemela
- Support, Tanzania
Sandipan Paul
- Accountant
Riaz Laskar
- Developer
Somsubhra Saha
- Developer
Uttam Kumar Karmakar
- Designer
Diane Bjorling
- Social Media


Tamir Hodorov
Bogdan Fiedur
John Petersen


One of the most powerful quotes from the former United States president John F. Kennedy is “Every accomplishment starts with a decision to try”

NO matter how good our ideas might be, if we don’t try them, they are worthless. For entrepreneurs like me, the need to try is preceded by a dream to build something. Something of value that will hopefully solve a societal need.

For me, this dream came while working with farmers in Cambodia. This was the dream to expand credit to low-income earners in developing countries.

After years of planning, brainstorming and studying the microfinance model, I finally founded L-pesa in January 2014 after assembling a team of software developers, marketers, advertising gurus, bloggers, accountants, analysts, and advisors to actualise this dream.

The company and Products

L-pesa, a company headquartered in Delaware, United States is a micro-loans entity founded on the background that given the increasing mobile phone penetration rates, expansion of big data, and available of mobile technology in developing markets, the company could easily reach a significant number of mobile users in need of instant micro-loans who had hitherto not had the chance to borrow loans due to various factors such as a lack of credit history or loan collateral.

L-pesa offers three types of loans: Personal, business and group loans all via mobile. A user who pay loans in time and has a good credit history is able to access higher loans, the lower the interest rates charged and repayment periods. Before issuing loans we do some background checks on the customer using credit reference partners and for customers a quick successful interview leads to a starter loan.

Learn more about our business here: www.l-pesa.com

Like every entrepreneur journey, there have been victories and upsets along the way. Three years later we are operating in two countries with a customer base of over 150,000 registered customers and growing. Plans are underway to open branches in Uganda and India in the short term and expand across Africa and Asia in the long term. There is no doubt that the demand for affordable loans in the developing countries is huge. According to a research study done by Rabobank roughly 4 billion people living in developing countries and emerging economies do not have access to financial services such as credit, savings and insurance. To reach this core group of people not only does a company require sound infrastructure, but also access to funds. It goes without saying that offering unsecured loans is a risky business venture that requires an appetite of risk but with the right strategy in place, losses can be minimised significantly.

Since we launched, in Tanzania (2016) and Kenya (2017) we have issued over 25,000 unsecured loans. For both countries, the repayment rate has been over 90%. The number of released loans could have been higher if we had adequate funds to meet demand and enough staff to process loan applications for clients with no credit history. The bottom line is that, we too need a boost to reach more customers in our target markets.

Why we are issuing an initial coin offer

To meet the growing demand and to better position the company for better service delivery, the company decided to go the route of the initial coin offer (ICO) and attempt to raise $25 million. We believe this route represents the future for startups. We believe that ICO’s offers transparency and is more inclusive. Better still, our clients will get the chance to own part of the company and hopefully one day partake in profits generated. By issuing a Token, the L-pesa coin, we are confident that it will gain widespread acceptance and this is why we have dubbed it as the “ Bitcoin of Africa”. We are looking forward to a time where L-pesa coin will be choice African cryptocurrency from Capetown to Cairo. We want to imagine a world where the L-pesa coin not only will be used a means of exchange, but also provide the first Africa crypto peer-to-peer lending platform.

To ensure the ICO proceed in a smooth and transparent manner, we have assembled a team of seasoned professionals to offer the best possible advice with a primary goal of delivering the best possible outcome for the business and our investors. With our strong fundamentals, we believe that this venture will be a success. 

To take part and learn more about the ICO, please visit: http://ico.l-pesa.com/

Together let us build the first “Bitcoin of Africa”. There is no doubt that the future of cryptocurrency in Africa is bright. L-pesa wants to light the way forward towards this inevitable future. Today, make a decision not to be left out of this wonderful opportunity.

Invest in L-pesa and let us redefine the credit lending landscape in Africa.

This is our time. Make a decision to try!

Ron Tuval, Founder & Managing Director, L-pesa Group

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